A modern take on social video content creation for communities and businesses.
Mobile app design | Product design | UX/UI
How to rise above the social media noise to create an engaging creative content sharing app?
Familiarity: Leverage commonly used mental models across social media apps.
Authenticity: Create strong brand differenciator with compeling design system.
My role & contribution: User research & testing | UX design | Wireframing | Logo & brand design | UI design & design system
Team contributors: CEO & CTO | Lead developer | Users & volunteer testers
The project started with a full UX audit of the previous app version.
After testing every single app screen and the full spectrum of user flows, we gathered additional validation and findings with early user testing.
We created qualitative user personas to inform the UX strategy and design.
We focused on very specific market segment and user attributes to optimize our process.
Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.
Understanding core user groups for an effective design process.
Assessing results from interviews and user-testing sessions.
Wireframing allowed faster iterative process on design decisions.
Final design also went through a pixel-pushing process.
Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.
After a few design sprints over months, it was time to consolidate design assets and provide detailed guidelines for final implementation.
The final deliverables included detailed pixel-perfect UI specs.
Designing a unified icon set as part of the design system.
Logo hand sketching
Logo mark design - loader
Finalized logo design
App icon design
Branded mugs design #Swag
T-shirt design #Swag
With my years of experience, and your impactful ideas, we can create brands, apps, digital products and experiences to delight people. Let's get in touch!
I love sharing best practices and insights.