Crowdsourced video creation platform for millennials.


A modern take on social video content creation for communities and businesses.

Mobile app design | Product design | UX/UI

Problem

How to rise above the social media noise to create an engaging creative content sharing app?

Solution

Familiarity: Leverage commonly used mental models across social media apps.

Authenticity: Create strong brand differenciator with compeling design system.

Execution

My role & contribution: User research & testing | UX design | Wireframing | Logo & brand design | UI design & design system

Team contributors: CEO & CTO | Lead developer | Users & volunteer testers

Card image cap
Icons set
UI Animation

UX audit and discovery.


The porject started with a full UX audit of the previous app version.

User testing + design critique

After testing every single app screen and the full spectrum of user flows, we gathered additional validation and findings with early user testing.

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User Persona

User personas.


We created qualitative user personas to inform the UX strategy and design.

Qualitative vs. quantitative

We focused on very specific market segment and user attributes to optimize our process.

User research & testing.


Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.


Icons set

Market research (demographics)

Understanding core user groups for an effective design process.

Icons set

User research (sample)

Assessing results from interviews and user-testing sessions.

Icons set

Wireframing & ideation

Wireframing allowed faster iterative process on design decisions.

Design Iteration

UI design iteration

Final design also went through a pixel-pushing process.

Final result.


Leveraging the full spectrum of UX methodologies, we validated key assumptions with user research, surveys, testing, and iterative design.


Mobile App Design
Mobile Product Design
Mobile UX/UI Design
Mobile Product UX/UI
Mobile UX/UI Design
Mobile Product UX/UI

Wrapping things up.


After a few design sprints over months, it was time to consolidate design assets and provide detailed guidelines for final implementation.


App UI Specs

The final deliverables included detailed pixel-perfect UI specs.

Icons set

Designing a unified icon set as part of the design system.

Logo Sketching Animated

Logo hand sketching

Logo Mark Design - Loader Animation

Logo mark design - loader

Logo Design

Finalized logo design

App Icon Design

App icon design

Mugs Design

Branded mugs design #Swag

Logo Design

T-shirt design #Swag

How can I help?


With my years of experience, and your impactful ideas, we can create brands, apps, digital products and experiences to delight people. Let's get in touch!

 

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